A little summary from Build Conference in Belfast last month.
Inventing a solution for a problem that doesn’t exist or just put differently inventing something new that you don’t have a use for yet (Robin Sloan).
But is it really new? Perhaps it’s a mix of different elements you have borrowed from elsewhere. Transformed and combined into something new (Kirby Ferguson). Creating a new edit by bringing together parts of different things (Mandy Brown).
When you solve an existing problem break it down to find the underlying cause. Keep asking why until you get to the root, then fix it (Jeff Veen).
And in the end tell the story of your journey (Tiffani Jones Brown).