At last night’s Second Wednesday event at Antenna in Nottingham, the guest speaker was Ann Stanley from Anicca, giving an overview of what is new in Google. She came up with a thorough overview of all the tricks and things you can squeeze out of Google to optimise your site for search and conversion. If you want to know more you can find out on her website.
What I will tell you though is it all comes down to one thing. If you want Google to take notice of your website you need good content. If you only do one thing this week, then have a look at all the text on your website. Does it contain the words you want to rank for? Does it give you the information you need? If if doesn’t, rewrite it.